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I'm always interested in hearing about new projects and opportunities! ✌️
I'm always interested in hearing about new projects and opportunities! ✌️
With years of product design experience, I am a versatile and dynamic designer adept in spearheading innovative projects. My expertise spans team management, client relations, and business strategy implementation.
I engage closely with both internal stakeholders and the product team to grasp the company's objectives and the users' requirements. Additionally, I perform user research to collect both quantitative and qualitative insights into the users' challenges, aspirations, and behaviors. This research aids in pinpointing areas where enhancements and innovative solutions can be applied.
With a solid understanding of the company's aims and the users needs, I move on to clarify the issue at hand and identify the target user demographic. This involves crafting a user persona and mapping out the user journey to gain deeper insights into the users' needs and their interactions with the product. Following this, I outline the vision, objectives, and key features of the product.
During this phase, I brainstorm various solutions to address the identified problem, taking into account the users' needs, business objectives, and technical limitations. This involves organizing workshops, sketching out ideas, and creating prototypes to visualize and evaluate different concepts.
After selecting a promising concept, I proceed to design detailed wireframes and prototypes for more in-depth testing and refinement. This includes conducting user testing sessions to gather feedback on the design and pinpoint areas that need further work. Based on the feedback received, I make necessary design adjustments.
Developing design solutions and systems, ensuring a cohesive and effective user experience across various platforms. I managed the UX/UI processes for a diverse range of clients, tailoring our approach to meet their unique needs and objectives. Additionally, I oversaw project management tasks, which included maintaining strong relations with both clients and engineers to ensure smooth project execution and delivery. Among the clients I served were Cooxmore, Pennine, Maslife, Shoptalk and Altered. ai
As a founding product designer on the innovations team, I played a pivotal role in shaping new business lines by focusing on product development and engaging closely with stakeholders and engineers. My responsibilities included leading both qualitative and quantitative research and establishing branding guidelines. I was instrumental in designing and building key products such as Altered Studio, Altered Live, Altered Editor, and User Overview, while also conducting workshops for ideation and feature prioritization. Additionally, I developed a GUI design system and streamlined the UX process. These efforts contributed to our products achieving over 150,000 downloads with minimal marketing, now widely adopted by prestigious entities in Hollywood, the gaming industry, and the educational sector, including the BBC, Amazon, Warner Bros, Neon Giant, and others.
In my role, I developed design solutions with careful consideration of resources, processes, schedules, and budgets. Collaborating closely with the Creative Director, I contributed to branding, visual identities, and marketing communications. My work spanned the UX/UI process, including wireframes and responsive design, tailored to the needs of various clients. I also managed UX/UI processes and took on project management responsibilities. Among the clients I served were Cooxmore, Victory Beckham, Pennie, and The Grill.
As a co-founder and key innovator at Flujee, an online food ordering and delivery platform tailored to users' moods, I played a central role in the development of business products and food delivery services. My contributions included creating a GUI design system and enhancing methods for user feedback, as well as participating in the design and management of interactive projects. With over 120 beta users, my efforts culminated in the creation of a Minimum Viable Product (MVP) that was showcased to investors, highlighting our platform's unique approach to food delivery.
